The UKs best-selling entertainment magazine gets a refresh
Empire has always been one of my favourite magazines to read and I am a long-time subscriber. I enjoy the magazine’s editorial consistency and mix of features and reviews. The design has always been – outside of stunning features – either rather plain or bonkers (random colour slabs behind review copy anyone?). The July 2015 issue is however, rather beautiful…
The two review sections – In Cinemas and Review – have a lovely new grid system that allows plenty of white space (without feeling empty). I love the big splash images and the delicate greyscale drop-caps. I also think the ‘like this, watch this’ box outs help break up the page well. Alongside the reviews are fantastic catch-up viewing guides, tables and more.
The whole issue is linked via a delightful set of arrows that flow throughout – pointing to important information, tidbits and images – encouraging the reader to examine even the smallest details.
The colour palette is quite muted using greys and creams alongside blues and greens but don’t let that put you off – it really lets the images and movie features stand out.
There is some weird pacing in places. I don’t personally like features that start on a single page and the Magic Mike XXL feature is a little lost because of this but, I’ve worked in magazines long enough to know this was probably due to advertising constraints.
All in all this is a very solid start and I can’t wait for the next issue to drop through the letterbox.