Hai Karate…

Shortlist magazine deliver a striking but cheesy martial arts cover.


There’s no denying that this Shortlist cover jumps right at you but I can’t decide if its a bit too kitsch. It certainly has impact but I can’t help being reminded of the Hai Karate aftershave adverts of my youth. If you’re too young to remember them then check out one of the adverts – starring Hammer/Carry-on/Bond starlet Valerie Leon – here. See what I mean?



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Magazine designer... Great page layouts... Always hits deadlines... Always hits budgets... Picture editor... Blogs a bit... Husband... Father of two

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